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Research papers

Introduction to the seminar

We will be discussing the use of promotion and sponsorship in the marketing mix, dealing with the state of the art and trends. And, of course, within the framework of the ESOMAR umbrella, we will pay particular attention to roles of research in...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author: Mario van Hamersveld
Company: Philips International
November 6, 1985
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Citation

van Hamersveld, M. (1985a, November 06). Introduction to the seminar. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/introduction-to-the-seminar-2686


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

Until recently, the German pharmaceutical market was hardly subject to any changes which resulted from a general economic development or the population's changed attitude as to values in general. As far as the Federal Republic of Germany is...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1983
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Citation

Sommer, R. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry


Research papers

Importance of trend research in the marketing branch of the pharmaceutical industry

This paper discusses The use of trend research at a number of different levels. First at the strategic level, showing how changes in the structure of the market can be detected and used for the development of scenarios to aid long term planning.

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: David Holmes
Company: KANTAR TNS Malaysia
June 15, 1983
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Citation

Holmes, D. (1983a, June 15). Importance of trend research in the marketing branch of the pharmaceutical industry. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/importance-of-trend-research-in-the-marketing-branch-of-the-pharmaceutical-industry-2358


Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982
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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing


Research papers

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German)

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Rudiger Wiechers
June 15, 1982
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Citation

Wiechers, R. (1982a, June 15). Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/present-and-future-trends-concerning-residential-property-in-the-federal-republic-of-germany-in-view-of-the-public-attitude-towards-saving-and-financing-german-


Research papers

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction
Author: Lars Haglund
June 15, 1982
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Citation

Haglund, L. (1982a, June 15). Non-smoking and non-drinking habits towards 1990. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/non-smoking-and-non-drinking-habits-towards-1990


Research papers

Consumer panels used to measure economical consequences of socio-demographic trends

Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Jean-Michel Desmottes
June 15, 1982
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Citation

Desmottes, J. (1982a, June 15). Consumer panels used to measure economical consequences of socio-demographic trends. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-panels-used-to-measure-economical-consequences-of-socio-demographic-trends


Research papers

Trends in life style and their application for publishing

Today, trend research can no longer be conceived in terms of updating motivations, attitudes and interests, but must also be understood as determination of reaction patterns to given environmental conditions. Based on continuous observation of the...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf Sommer
Company: Basis-Kontakt GmbH
June 15, 1981
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Citation

Sommer, R. (1981a, June 15). Trends in life style and their application for publishing . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/trends-in-life-style-and-their-application-for-publishing-


Research papers

Social change and its implications for policy-making in France

I want to dwell here, focusing on the case of France and drawing upon observational data accumulated by the 3 SC system (COFREMCA System for Monitoring Socio-Cultural Change). I shall begin by attempting to describe, in very broad terms, recent...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Alain de Vulpian
Company: RISC S.A.
June 18, 1980
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Citation

de Vulpian, A. (1980a, June 18). Social change and its implications for policy-making in France. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-change-and-its-implications-for-policy-making-in-france